Data and metrics run our lives today. Membership in the botanical garden and arboreta world is no different. In this session, participants will learn that metrics drive our industry in acquisition, renewals, online communications and member demographics. Participants will be able to compare their numbers to those of the industry standards and take the temperature of their overall program health. Membership and development managers will walk away with a report card on their program’s productivity.

Dana Hines and Rosie Siemer: Membership Consultants