Managing a successful membership and development program requires informed leadership by a staff well-versed in all aspects of their program and the ability to educate institutional leaders about the necessary requirements of that program. A membership or development manager who can create realistic plans, projections, goals and funding requirements for a successful program is key. “Managing up” the garden’s organizational structure is a way to help decision makers understand the needs for funding and staffing, and revenue production possibilities. The manager is in the best position to create realistic projections by drawing on their deep knowledge and experience of working with the program. This is by far the best way to determine the future of the program.
Presenters: Dana Hines, CFRE, Vice President, Membership Marketing at Membership Consultants, A Gabriel Group Company; Patricia Rich, ACFRE, Partner at EMD Consulting Group, LLC
