This workshop aims to help organizations of all sizes to understand why strategic planning is important and how an organization might approach this essential exercise. Participants will complete a mock strategic plan as a group, using the tried and true framework from Lord Cultural Resources. Through the stories of three different organizations: Longwood Gardens, Bok Tower Gardens Foundation, and Franklin D. Roosevelt Four Freedoms Park, participants will gain insights into the strategic planning process and outcomes.

Presenters: L.A. Merkel, V. Blandon, Lord Cultural Resources, New-York, New York; P.B. Redman, Longwood Gardens, Kennett Square, Pennsylvania; S. Brown, FDR Four Freedoms Park, Roosevelt Island New York; D. Price, Bok Tower Gardens, Lake Wales, Florida.