As public gardens become increasingly focused on visitor experience, the story they tell about themselves—and the way gardens use this story to engage their stakeholders—is more important than ever. Participants will hear from five professionals at organizations with diverse sizes, locations, organizational structures, missions, and budgets. Presenters will relate lessons learned from their experiences with interpretive master planning. 


J. Venner Senske, Reiman Gardens, Iowa State University, Ames, Iowa; B. McKean, Royal Botanical Gardens, Burlington, Ontario, Canada; G. Dieleman, Assiniboine Park Conservancy, Winnipeg, Manitoba, Canada; D. Leventry, Mt. Cuba Center, Hockessin, Delaware; E. Rhoads, United States Botanic Garden, Washington, District of Columbia; T. Martin, Bok Tower Gardens, Lake Wales, Florida