Collective and regional tourism marketing efforts can create tangible results for each individual public garden. This panel discussion will look at two case studies of garden tourism groups that worked to make public gardens global tourism destinations. Each representative will discuss the history of their marketing group, collaborations, key marketing and communication strategies, current approaches, and plans for the future. Learn how a public garden marketing collaborative can add value to your individual garden and become a driving force of tourism.

Presenter: E.A. McKeon, Chanticleer, Wayne, Pennsylvania; A. Beam, Longwood Gardens, Kennett Square , Pennsylvania; B. White, Royal Roads University, Victoria, BC Canada; D. Cowen,The Butchart Gardens, Victoria, British Columbia, Canada.