Public gardens can benefit from the introduction of new plants to the horticulture industry. There are many ways to develop and discover new plants in the public garden setting, whether it be through plant breeding, exploration or simply discovering a sport or mutation. The characteristics of plants suitable for the commercial display industry include short time to flower, no day-length requirement, easy and fast propagation, natural branching and inherent short height. Over the last 20 years, the process of plant development and introduction has changed enormously. Now, elements such as strong brands and marketing campaigns, plant patents or plant breeders’ rights, trademarks and the ability of a new plant to thrive in mass production settings are important considerations when making a new plant release. In addition, public gardens must evaluate potential commercial partners to ensure that they get the maximum benefits from the process. This paper describes that process and gives recommendations for some of the key stages with reference to plants released by Longwood Gardens in Philadelphia.
Considerations for Commercial Plant Introduction from Public Gardens

MORE RESOURCES:
Wild-Collecting 101
Are you interested in procuring wild-collected seed and source material for your garden, but are unsure where to start? Or...
READ MORE Maximizing LinkedIn for Your Personal & Professional Growth
Unlock the power of LinkedIn with this webinar brought to you by the Emerging Professionals Community! Dive into strategies tailored...
READ MORE December Lunch & Learn: The Changing Landscape and a Historic American Public Garden
Join us for a Lunch & Learn presented by Robert Castelo, Graduate Student at the University of Idaho, and the...
READ MORE BHS – December 2023: Four Ways to Help Reduce Your Risk of Lithium-Ion Battery Fires
Lithium-ion batteries have increased in popularity and use in public gardens. They help power golf carts, utility carts, grounds equipment,...
READ MORE