All generations are not created equal. Are you optimizing your outreach and fundraising opportunities to connect with each group? The Next Generation of American Giving reveals multichannel preferences and charitable habits of Generation X, Generation Y, Baby Boomers, and Matures. These preferences can have a big impact on your fundraising ideas and strategies!
Changing Tides: The Next Generation of Giving
Presented by Gallagher & Associates & Cheekwood Estate & Gardens Learn how to diversify audiences, increase learning, and encourage ongoing...READ MORE
Extinction rates are expected to increase as we move through the Anthropocene (our current geologic era), yet we have a...READ MORE
Fiscal year 2023 saw many changes for the American Public Gardens Association. The return of in-person events, increased staff turnover,...READ MORE
How do we care for aging and venerable trees? This was the central question for the research project of Hans...READ MORE