Sarah P. Duke Gardens and Atlanta Botanical Garden have engaged in successful capital campaigns to grow their gardens. Learn how to build and think creatively about a robust capital campaign from their successes and lessons learned. This presentation will cover everything from the precampaign to post-campaign strategies that will help any garden launch their own successful campaign. Topics include revamping membership to build your pipeline, discovering and cultivating major gift donors, and donor stewardship. Campaign timelines, campaign events, and staffing needs will also be discussed.
Building Your Base for a Capital Campaign
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