In the past two years, Cheekwood has acknowledged the barriers that keep many from participating in programs and decided to act. Because of Cheekwood’s location outside the urban hub of the “it city,” issues like transportation and a lack of familiarity have discouraged visits from certain audiences.
Destination Cheekwood and Cheekwood ED, the two programs discussed in this session, have connected Cheekwood with new audiences and are making the institution more relevant in an ever-diversifying city. The session will include a brainstorming session to help participants identify ways to break down the barriers facing their audiences.
Presenter: N. Lavine, Cheekwood Estate and Gardens, Nashville, TN