The purpose of this study is to look at botanical gardens, in light of their unique and diverse initiatives, and seek to discover attempts at, and the success of, destination branding in the tourism sector. There was a relatively small group of diverse, botanical gardens chosen to survey, to determine the degree branding plays a part in the strategic planning, product development and marketing in, and of, the sector of botanical gardens.
The Branding of Botanical Gardens for the 21st Century
Publications & Documents
Presented by Gallagher & Associates & Cheekwood Estate & Gardens Learn how to diversify audiences, increase learning, and encourage ongoing...READ MORE
Extinction rates are expected to increase as we move through the Anthropocene (our current geologic era), yet we have a...READ MORE
Fiscal year 2023 saw many changes for the American Public Gardens Association. The return of in-person events, increased staff turnover,...READ MORE
How do we care for aging and venerable trees? This was the central question for the research project of Hans...READ MORE