As natural resource agencies continue to be challenged with decreased participation in outdoor recreational activities, Esri has developed solutions to enable recreation coordinators to enhance their recruitment, retention, and reactivation (R3) efforts. Mike Bialousz and Matt Bullock of Esri explore how these ArcGIS solutions provide the maps and apps you need to promote outdoor recreation, visualize license trends, and strengthen outreach efforts. Katie Yates, R3 Coordinator from Maine Department of Inland Fisheries & Wildlife, shares how her organization is using these solutions to visualize and analyze its license data.