With one billion active monthly users, Instagram is a very powerful social network used by nonprofits worldwide. According to the Open Data Project, of the 89% of nonprofits worldwide that use social media in their digital marketing and fundraising strategy, 75% of those use Instagram.

Known for having higher engagement than other social media, Instagram is evolving and it is becoming increasingly more difficult for nonprofits to get exposure in the Instagram Feed. The best practices below should help if your nonprofit is noticing a decrease in engagement and exposure.