The Morton Arboretum has named Alicia LaVire as its Vice President of Marketing and Communications. In her new role, LaVire will be responsible for advancing and communicating the Arboretum’s mission to save and plant trees, building awareness and participation among its audiences, and further positioning the institution as a nonprofit leader in science and conservation in the Chicago area and internationally.

The Arboretum conducts scientific research to improve the health of trees, provides education programs and information services about trees and the environment, and displays plant collections for visitors to study and enjoy on its 1,700-acre site 25 miles west of Chicago in Lisle, Illinois.

LaVire comes to the Arboretum from the Shedd Aquarium in Chicago, where she was Senior Director of Marketing and Brand Management, and brings extensive experience in nonprofit marketing, brand management, and communications. She has a Bachelor of Arts degree in communications, with emphasis in public relations and advertising, from Grand Valley State University. LaVire is a resident of Chicago.

In recruiting for this position, The Morton Arboretum partnered with Koya Leadership Partners, a national executive search firm that specializes in leading searches for mission-driven clients.

About The Morton Arboretum
The Morton Arboretum is an internationally recognized outdoor tree museum and tree research center located in Lisle, Illinois. As the champion of trees, the Arboretum is committed to scientifically-informed action, both locally and globally, and encouraging the planting and conservation of trees for a greener, healthier, more beautiful world.  On 1,700 acres are 222,000 plant specimens representing 4,500 different kinds of plants, along with specialty gardens, educational exhibits, the award-winning Children’s Garden, 16 miles of hiking trails and the Visitor Center, featuring The Arboretum Store and the Ginkgo Restaurant and Café. The Morton Arboretum is a not-for-profit 501(c)(3) charitable organization, welcoming 1.1 million visitors annually and serving 46,200 member households in 2017. Learn more at