Marnie Conley joined Longwood Gardens as Marketing Department head in August 2009. Marnie is responsible for managing all aspects of a holistic marketing operation designed to achieve institutional attendance, revenue, and brand goals. Marnie oversees brand management, marketing strategy, market research, advertising, communications, media relations, graphic design, web site strategy and development, social media, sales, and promotions.
Prior to her appointment at Longwood, Marnie served in various marketing management positions. She most recently served as adjunct professor, Heinz College of Public Policy and Management at Carnegie Mellon University in Pittsburgh, where she developed curriculum and taught for-profit and non-profit marketing courses for the Master of Arts Management Program and for the Master of Entertainment Industry Management Program.
Previously, Marnie served as director of marketing for Carnegie Museum of Art and for Phipps Conservatory and Botanical Gardens in Pittsburgh, where she developed and led both institutions’ marketing initiatives through periods of strong growth in audience and revenue.