Social Media Manager

Job Description

Reporting to the Senior Marketing Manager and a member of the Marketing team within the Dallas Arboretum and Botanical Garden’s Advancement division, the Social Media Manager executes the Arboretum’s creative vision and digital storytelling strategy across all social platforms. This position is responsible for growing audience engagement, strengthening brand awareness, and driving attendance, membership, and loyalty through visually compelling, mission-aligned content.
The Social Media Manager serves as both strategist and creator, well-versed in best practices across Meta, Instagram, X, YouTube, and TikTok, and ensures that every post, reel, and video reflects the Arboretum’s mission to be a garden for all that enriches lives through beauty, learning, and connection.

About Us

The Dallas Arboretum and Botanical Garden supports equal opportunity and accessibility for all and promotes a safe and engaging experience that welcomes all to enjoy. We seek to inspire and engage people of all backgrounds by creating a positive and impactful experience.

The Arboretum has been listed among the top arboretums in the world and the number of honors is so extensive it is listed on our website. The Dallas Arboretum is proud to offer the public an array of popular annual events, educational programs for children and adults, and an emphasis on family-oriented activities. Ground-breaking horticultural research conducted in our Trial Gardens continues to contribute to an important body of knowledge, both regionally and nationally.

Located on the shores of White Rock Lake, the Arboretum’s 66 acres include a complete life science laboratory with endless potential for discovery. For more information, please check out our website at https://www.dallasarboretum.org

Duties & Responsibilities

• Execute the Arboretum’s social media strategy to support organizational goals for engagement, brand growth, and attendance.
• Develop content calendars aligned with exhibitions, seasonal festivals, and membership campaigns.
• Create original content including photos, videos, captions, and stories that reflect the Arboretum’s creative vision and brand standards.
• Partner with internal teams and external agencies to ensure campaigns are cohesive across web, email, and digital advertising.
• Collaborate with the Senior Marketing Manager to interpret analytics and use data to refine strategy and optimize performance.
• Manage daily posting, scheduling, and monitoring on Meta, Instagram, X, YouTube, and TikTok.
• Support audience development strategies to attract younger, more diverse visitors through trend-based content and influencer collaboration.
• Maintain brand consistency and accuracy across all digital channels.
• Provide monthly reports on engagement, growth, and campaign impact.
• Perform other duties as assigned.

Education and Experience

• Experience: 3–5 years of professional experience managing social media for a brand, agency, or nonprofit.
o Proven track record of content creation that drives engagement and measurable results.
o Experience with analytics and scheduling tools (Meta Business Suite, Later, Sprout, Google Analytics).
• Education: Bachelor’s degree in marketing, Communications, Digital Media, Journalism, or related field (or equivalent experience).
• Knowledge
o Deep understanding of social media algorithms, best practices, and emerging trends.
o Strong copywriting and visual storytelling skills.
o Photography and short-form video editing experience preferred.
o Understanding of digital advertising and influencer marketing principles a plus.
• Certifications (Preferred): Meta Certified Digital Marketing Associate or similar credential.
• Ability to work flexible hours, including evenings, holidays, and weekends, if needed
• Valid Driver’s License
• Ability to pass all pre-employment testing, including a criminal background check and drug screening

Additional Information

To help you stay energized, engaged, and inspired, we offer a wide range of benefits including comprehensive healthcare, a 401K, and Paid Time Off (PTO).
The mission of the Dallas Arboretum and Botanical Garden is to be a garden for all that enriches lives through beauty, learning, and connection. We are a world-class sanctuary where people and plants flourish in the natural environment.
The Dallas Arboretum is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, age, color, ancestry, national origin, place of birth, religion, sex, sexual orientation, gender identity and expression, military or veteran status, genetic characteristics or disability unrelated to job performance.

Application Instructions

Officially apply here: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=39c36789-b8b3-4457-b596-d2cceb167d33&ccId=19000101_000001&type=MP&lang=en_US