Marketing Manager

Job Description

The Tulsa Botanic Garden is seeking a strategic, organized and creative Marketing Manager to increase visibility, attendance and engagement through promotion of programs, events and campaigns. This is a key role responsible for ensuring compelling storytelling, strong visual design and brand consistency across all marketing and communications.
As a non-profit organization we work together to promote the beauty of plants and nature while building and sustaining an exceptional botanical garden. We are passionate about educating guests, rooting ourselves in the community and using our creative minds and skills to further the growth of the Garden.

The ideal candidate brings hands-on marketing expertise, a keen eye for design and the ability to collaborate across departments to position the Garden as a valuable community resource.

About Us

Tulsa Botanic Garden is a place for connecting people with plants and each other. Generations of families visit to celebrate and make memories. Beautiful gardens, such as the A.R. and Marylouise Tandy Floral Terraces, not only offer opportunities for escape, contemplation and inspiration, but also serve as a living collection of plant life for research and conservation.

This living collection acts as an outdoor classroom for exploring plant adaptations, life cycles, and interrelationships in nature. Groups from pre-K to college utilize the Garden for hands-on investigation and experiential learning. Dynamic educational programming sparks curiosity in the natural world with visitors of all ages.

Duties & Responsibilities

Job Duty Highlights:
This position develops and implements a dynamic marketing and communications strategy that aligns with the mission and vision of the Garden. The role collaborates across all departments to produce public-facing materials, including invitations, program promotions, and private event communications. Responsibilities include using the CRM, ticketing software, and social media platforms to promote marketing initiatives and analyze campaign performance, as well as overseeing ticketing software and creating registration and ticketing pages. The position develops an annual marketing and advertising calendar that includes campaigns, press releases, and promotions tied to ongoing events, programs, and projects. Additional duties include managing the Garden’s website; leading email marketing, SMS, and social media efforts; and creating print, digital, and video designs to increase engagement and awareness. The role plans and executes paid advertising and media buys to drive attendance and revenue, builds and maintains relationships with media outlets, manages public relations efforts, and represents the Garden through community presentations and programs. Marketing metrics are routinely tracked and reported to evaluate effectiveness. The position also assists with special events and programs as needed, including seasonal evenings and weekends.

Education and Experience

Job Qualifications and Highlights:
The ideal candidate has two to three years of marketing experience and demonstrated experience managing brand and marketing strategies. Strong digital marketing skills are required, including web design, CRM tools, AI integration, and social media platforms. The role requires excellent verbal and written communication skills, with strengths in editing and storytelling, as well as a creative, organized approach and a strong sense of visual design. Familiarity with outdoor environments or gardens is preferred. Experience with Microsoft, Windows, and Adobe software is preferred. Candidates must hold a valid driver’s license and have reliable transportation.

Additional Information

Compensation and Benefits:
This position offers competitive compensation consistent with nonprofit organizations, supported by a comprehensive benefits package and a mission-driven work environment. Benefits include company-paid health insurance, an employer-sponsored retirement plan with company matching, paid time off and paid holidays, a Garden membership, and additional employee discounts.

Working Conditions and Environmental Exposures:
This role is primarily a seated, indoor office position with intermittent standing and walking. The employee may occasionally be exposed to outdoor weather conditions and uneven or unpaved terrain while performing job duties. The noise level in the work environment is generally moderate, and the position may require lifting items weighing 50 pounds or more. The working conditions described reflect those typically encountered while performing the essential functions of the job, and reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

Application Instructions

Interested Candidates:
Email a cover letter, resume and 3 references to lindsay@tulsabotanic.org. No phone calls please.