Houston Botanic Garden (HBG) is pleased to announce the addition of Laura A. Easton as Vice President of Development and Marketing. Easton will be responsible for setting and executing the overall donor relations and marketing strategy as well as establishing an annual fund and membership program for HBG.
“We are thrilled to have Laura join the HBG team, her expertise in nonprofit development and marketing will be a great asset to the team as we work to provide Houstonians a rich living museum where they can learn about the ecosystem and be inspired,” said Claudia Gee Vassar, President and General Counsel of HBG.
Laura has been a devoted HBG volunteer, served on the Advisory Council and was an active member of the Development Committee. She is a graduate from Southern Methodist University and holds a master degree in social work with an emphasis in organization development from the University of Houston Graduate College of Social Work. Having held various nonprofit leadership positions and owning her own business, Easton Consulting, Laura is a well-respected professional with more than 20 years of experience in nonprofit development, board relations, marketing and communications and capital campaigns. Recently, Laura earned her Certified Fund Raising Executive certification.
“It is exhilarating to be part of building a beautiful and educational botanic garden in the fourth largest city in the US. I am honored to join the Houston Botanic Garden team and thrilled to help others play a part in creating and Growing Houston’s Garden,” said Laura.
Houston Botanic Garden is a non-profit organization leading the way to establish and grow a world-class botanic garden in Houston. Formed in 2002, Houston Botanic Garden is working steadfastly to create a garden rich in educational opportunities, which also serves as a place for reflection and observation, and is a beloved one-of-a-kind destination filled with discovery.
Houston Botanic Garden expects to break ground in 2018 on a 120 acre-site located a short distance outside downtown Houston. The first of several planned phases over the next 30 years will lead the design and initial construction of Houston’s next major cultural institution. Once open, the garden will provide a place to learn about plants, conservation, and nature, connect Houstonians across different cultures and ethnicities, and provide the missing piece to our world-class city’s greenspace.