Presented by the Guest Services Community
Gift Shops are far more than an added amenity; they are a strategic revenue driver that can strengthen guests’ connection to your mission, communicate your organization’s values, and cultivate a community of long-term support. In this webinar, you’ll hear from Garden leaders who are leveraging their Gift Shops as tools for financial growth, guest engagement, and deeper visitor connection. Participants will learn why retail spaces are vital to an organization’s operations, where to begin if they do not currently operate a gift shop, and key insights into creating a successful and sustainable retail experience.
Speakers:
- Autumn van den Berg, SVP, Operations, Tucson Botanical Garden
- Mary Manning, Director, Retail Operations, Longwood Gardens
- Kacey Cramer, Retail Manager / Buyer, North Carolina Botanical Garden
- Dawn Hertzler, Associate Director, Guest Engagement, Longwood Gardens
- Shelbi Storms, Assistant Director, Boyce Thompson Arboretum
Cost: Free for Members; $15 for Non-Members.
This event is hosted via Zoom with closed captioning and will be recorded for later access in the Library/Media Center approximately one week following the event. Attendees are strictly prohibited from using personal AI notetaking tools or other unauthorized recording devices. Please note that this event is governed by the Association’s Code of Professional Ethics and Anti-Harassment Policy, ensuring a harassment-free environment for all participants. For complete details on conduct, recording, and all professional development policies, please review the full statements or contact info@publicgardens.org for questions.
The statements and opinions expressed by panelists, hosts, attendees, or other participants of this event are their own and do not necessarily reflect the opinions of, nor are endorsed by, the American Public Gardens Association.
