OUR JOURNEY
GOALS FOR GROWTH
We are excited for what the next five years will bring for the Association and public gardens everywhere.DISCOVERY
OUR JOURNEYDISCOVERY
This phase produced a comprehensive
profile of the Association’s challenges and opportunities, forming the foundation
for the strategic plan.
OPPORTUNITY
OUR JOURNEYOPPORTUNITY
This work yielded draft strategic goals aligned with the Association’s growing and diverse community needs.REALITY
OUR JOURNEYREALITY
This phase refined strategic goals into achievable objectives. Preliminary metrics and financial considerations
were established, paving the way for a clear, actionable plan.
ACTION
OUR JOURNEYACTION
The final phase translated objectives into an implementation plan:Key Performance Indicators, action steps, and timelines to
accomplish the plan.
PLAN PURPOSE
The Association will be a convener and voice for public gardens everywhere.
GOALS
To achieve this plan purpose, four goals were identified. Each is a critical part of building the Association’s future.
Unite and strengthen the collective voice of our members to advocate effectively on behalf of public gardens.
Leverage the power of the collective to deliver shared local and global solutions and deepen relationships between members.
OBJECTIVES
Objectives within each goal will have different resource requirements and timelines.
We know that to achieve our highest aspiration,
we need to make meaningful progress in all four goals throughout the plan period.
PROFESSIONAL DEVELOPMENT
GOAL ONEPROFESSIONAL DEVELOPMENT
Support our public garden members through the growth and retention of individual professionals.
Assess, adapt, and add training programs and resources to grow and deepen public garden expertise for our wide diversity of members.
Elevate and celebrate excellence in public gardens through individual and institutional certification.
Improve access to Association resources through the refinement of our digital infrastructure.
Ensure the sustainability of public gardens by developing a diverse generation of future leaders.
ADVOCACY
GOAL TWOADVOCACY
Unite and strengthen the collective voice of our members to advocate effectively on behalf of public gardens.
Develop and launch a recognized governmental advocacy program on behalf of public gardens.
Invest in and develop tools and training needed by member gardens to advocate for themselves and other public gardens at the local, regional, and national levels.
Work with peer organizations to advocate for increased funding for and recognition of the public garden sector at all levels.
NETWORKS & COMMUNITY
GOAL THREENETWORKS & COMMUNITY
Leverage the power of the collective to deliver shared local and global solutions and deepen relationships between members.
Using existing regional public garden networks as a model, determine best strategies for increasing regional connectivity and the Association’s role in that work.
Utilize the expertise of the Communities to identify future trends and critical issues facing public gardens and develop new ways for members to connect on these topics.
INTENTIONAL GROWTH
GOAL FOURINTENTIONAL GROWTH
Increase organizational capacity while ensuring financial sustainability.
Establish a recognized identity that reflects our new status as a leading association for public gardens everywhere.
Develop a business plan that increases the Association’s efficiency and impact.
Establish and maintain long-term financial stability.
Nurture a collaborative, positive, and inclusive team culture that attracts and retains staff and Board talent.
Launch a communications campaign to ensure members know and take full advantage of their Association benefits.
ACKNOWLEDGEMENTS
| Board of Directors | Staff | Partners |
|---|---|---|
| Carrie Rebora Barratt, Ph.D. Marnie Conley, Committee Chair Bruce Harkey, President Charles Hunter Abra Lee MaryLynn Mack Ari Novy, Ph.D. Toshi Yano | Katie Brickner Lauren Garcia Chance Tyler Hale Michelle Provaznik, CEO | Jazmin Albarran Autumn Ayers Carmen Boy Andrew Bunting Helen Cortés Carissa Dougherty Lisa Eldred Grace Elton Brian Gibbons Craig Hoover Sharilyn Ingram Scott Jamieson Stephanie Jutila Patrick Larkin Bill LeFevre Mae Lin Plummer Christofer Nelson Tracy Qiu Brian Russo Adam Schwerner Paul Smith Richard Smith Kathryn Wall |
| Strategic Planning Committee | ||
| Ennis Anderson, Treasurer Michelle Conklin, CFRE Kevina Devereaux Meenal Harankhedar Sheila Kanotz Nathan Kells Donna McGinnis, Vice-President Adriana Quiñones | Pamela Allenstein Dorothea Coleman Lisa Comento Richard A. Doran Jeanette Henderson Bailee Neese Chelsea Schmidt Caitlin Simkovich Mara Washburn | |
Photo Credits: Thomas Bollinger Photography; Red Butte Garden and Arboretum; Pennsylvania Horticultural Society; Peace River Botanical and Sculpture Gardens; JC Raulston Arboretum; New York Botanical Garden; Brooklyn Greenway Initiative.
